A brand identity for LOROD
Brand identity for LOROD that captures its unique mix of high and low, of refined craftsmanship and utilitarian functionality. The LOROD logotype is customized from Austin Bold, a modern serif with a touch of the 1970s. The first “O” in the name is tipped slightly, a hint at the unexpected details in the clothes.
Visual language featuring cut-out graphic shapes is a reference to the construction of the garments, which uses alternative pattern-making techniques.
Natasha Jen, Pentagram