Identity, graphics and materials for Storefront for Art and Architecture's Spring 2017 Benefit at Federal Hall in New York.


The theme “Artifact” was inspired by the location and the current politically charged environment. The graphics explore the concept of divisiveness and discord with type and image that seem to degrade, underscoring the dialectical struggle between facts and “alternative facts.” The identity and materials for the event captures the escalating discord across the political and media landscape while investigating the role of an artifact in this volatile climate. The graphics address issues of identity and authority with a jarring visual vocabulary that juxtaposes metal-cast blackletter typography—evoking historic documents and newspaper mastheads—with degrading bitmap letterforms and images that transform, break down and come together again.


Creative Direction
Natasha Jen, Pentagram


Client
Storefront for Art and Architecture

Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact
Artifact